THE TRUTH ABOUT GYM EARNINGS FROM MULTISPORT CARDS

The Truth About Gym Earnings from Multisport Cards

The Truth About Gym Earnings from Multisport Cards

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Multisport Cards have become incredibly popular among fitness lovers in Poland. For a low cost—often subsidized by employers—users can access a wide variety of gyms, pools, and wellness centers across the country. But have you ever wondered how much money gyms actually make when someone checks in with a Multisport Card?


This article explores what happens behind the scenes financially and how profitable—or not—the program is for fitness centers.


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How the Multisport Program Works


The Multisport Card is an employee benefit that grants users access to thousands of partnered fitness venues. When someone walks into a gym and scans their card, they don’t pay anything extra—but that visit triggers a small payment from Multisport to the facility.






What Gyms Earn per Visit


Most gyms are paid per check-in, but the exact amount depends on the agreement with the provider. Generally, it's estimated that gyms receive between 5–10 PLN per visit—far less than what a regular monthly membership would generate.






Is It Worth It for Gyms?


That depends. A gym may see 1,000 visits from Multisport users in a month, which brings in 5,000–10,000 PLN in revenue. But those visitors still use equipment, facilities, water, electricity, and staff time—expenses that eat into profit.


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The Hidden Costs of “Free” Visits


While the gym might be getting paid, they’re also dealing with:





  • Increased maintenance (especially for machines)




  • Utility bills from heavier foot traffic




  • More staff hours to manage check-ins and cleanups




  • Potential overcrowding, which may turn off regular paying members







Comparing Traditional Memberships vs Multisport


Traditional members usually bring in more revenue. They might pay for extras like training, group classes, or supplements. Multisport users typically stick to what’s included in the package.






Opportunities to Maximize Revenue


Some gyms create premium services not covered by Multisport—like advanced workshops or spa services. Others offer trial classes that convert Multisport users into regular, higher-paying members.






Conclusion


While the Multisport Card gives users fantastic flexibility and value, it presents a challenging business model for gyms. Lower payouts and higher operating costs mean fitness centers must be smart about how they manage Multisport visitors. For many, success lies in treating the program as a source of leads rather than relying on it as a primary revenue stream.

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